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All Courses/Digital Marketing: Zero to Pro
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Digital Marketing: Zero to Pro

A complete, practical digital marketing course — branding, websites, SEO, content, social, email, paid ads, analytics, advanced strategy, and AI marketing. 115 chapters across 12 modules.

115 chaptersFirst chapter free to preview

Full syllabus

1

What is Marketing Really

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2

Traditional vs Digital Marketing

3

The Internet Changed Everything

4

The Digital Marketing Channels

5

Who Are You Talking To

6

Creating Buyer Personas

7

The Customer Journey

8

Setting Goals That Actually Work

9

What is a Brand

10

Finding Your Brand Voice

11

Visual Branding

12

Building Trust Online

13

Your Online Reputation

14

Creating a Digital Marketing Strategy

15

Why Every Business Needs a Website

16

Domains and Hosting

17

Website Builders

18

Designing a Website That Works

19

Website Speed and Performance

20

What is a Landing Page

21

Anatomy of a High Converting Landing Page

22

AB Testing

23

How Google Actually Works

24

What is SEO and Why It Matters

25

Search Intent

26

Keyword Research

27

Keyword Research Tools

28

OnPage SEO Title Tags Meta Descriptions

29

OnPage SEO Headers URLs Internal Links

30

Image SEO and Alt Text

31

Technical SEO Speed and Mobile

32

Technical SEO Sitemaps Robots Schema

33

OffPage SEO Backlinks

34

Local SEO

35

EEAT

36

SEO Audit

37

What is Content Marketing

38

Types of Content

39

Content Pillars and Topic Clusters

40

Creating a Content Calendar

41

Writing Blog Posts

42

Headlines That Grab Attention

43

Copywriting AIDA

44

Copywriting PAS and More

45

Storytelling in Marketing

46

Content Repurposing

47

Social Media Marketing The Big Picture

48

Creating a Social Media Strategy

49

Facebook Marketing

50

Instagram Marketing Profile and Feed

51

Instagram Reels and Stories

52

LinkedIn Marketing

53

YouTube Marketing

54

X Twitter Marketing

55

TikTok Marketing

56

Pinterest Marketing

57

WhatsApp and Telegram Marketing

58

Hashtag Strategy

59

Social Media Analytics

60

Social Media Tools

61

Why Email Marketing Still Wins

62

Email Service Providers

63

Building Your Email List

64

Lead Magnets

65

Writing Subject Lines

66

Writing Email Body Copy

67

Email Automation Welcome Series

68

Email Automation Nurture Sales

69

Segmentation

70

Email Deliverability

71

Introduction to Paid Advertising

72

How Ad Auctions Work

73

Google Search Ads Setup

74

Writing Google Search Ads

75

Google Display Ads

76

YouTube Advertising

77

Meta Ads Setup

78

Meta Ads Audience Targeting

79

Meta Ads Creative

80

LinkedIn Ads

81

Retargeting

82

Ad Budgeting and Bidding

83

Ad Creative Testing

84

Campaign Optimization and Scaling

85

Why Data Matters

86

Google Analytics 4 Getting Started

87

GA4 Events and Conversions

88

UTM Parameters

89

Marketing Attribution

90

Building Marketing Dashboards

91

Customer Lifetime Value

92

Reading Data Like a Marketer

93

Marketing Automation

94

CRM

95

Influencer Marketing

96

Affiliate Marketing

97

Ecommerce Marketing

98

Growth Hacking

99

Conversion Funnels Advanced

100

Marketing Psychology

101

Online PR

102

Omnichannel Marketing

103

AI is Changing Marketing

104

AI for Content Creation

105

AI for Images and Video

106

AI for SEO and Analytics

107

AI Chatbots

108

AI Powered Advertising

109

Future of Digital Marketing

110

Building Your Marketing Career

111

Building a Complete Marketing Strategy

112

The 90 Day Marketing Launch Plan

113

Marketing Budgets

114

Measuring Success and Iterating

115

Your Digital Marketing Masterplan

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