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Digital Marketing: Zero to Pro
A complete, practical digital marketing course — branding, websites, SEO, content, social, email, paid ads, analytics, advanced strategy, and AI marketing. 115 chapters across 12 modules.
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Full syllabus
2
Traditional vs Digital Marketing
3
The Internet Changed Everything
4
The Digital Marketing Channels
5
Who Are You Talking To
6
Creating Buyer Personas
7
The Customer Journey
8
Setting Goals That Actually Work
9
What is a Brand
10
Finding Your Brand Voice
11
Visual Branding
12
Building Trust Online
13
Your Online Reputation
14
Creating a Digital Marketing Strategy
15
Why Every Business Needs a Website
16
Domains and Hosting
17
Website Builders
18
Designing a Website That Works
19
Website Speed and Performance
20
What is a Landing Page
21
Anatomy of a High Converting Landing Page
22
AB Testing
23
How Google Actually Works
24
What is SEO and Why It Matters
25
Search Intent
26
Keyword Research
27
Keyword Research Tools
28
OnPage SEO Title Tags Meta Descriptions
29
OnPage SEO Headers URLs Internal Links
30
Image SEO and Alt Text
31
Technical SEO Speed and Mobile
32
Technical SEO Sitemaps Robots Schema
33
OffPage SEO Backlinks
34
Local SEO
35
EEAT
36
SEO Audit
37
What is Content Marketing
38
Types of Content
39
Content Pillars and Topic Clusters
40
Creating a Content Calendar
41
Writing Blog Posts
42
Headlines That Grab Attention
43
Copywriting AIDA
44
Copywriting PAS and More
45
Storytelling in Marketing
46
Content Repurposing
47
Social Media Marketing The Big Picture
48
Creating a Social Media Strategy
49
Facebook Marketing
50
Instagram Marketing Profile and Feed
51
Instagram Reels and Stories
52
LinkedIn Marketing
53
YouTube Marketing
54
X Twitter Marketing
55
TikTok Marketing
56
Pinterest Marketing
57
WhatsApp and Telegram Marketing
58
Hashtag Strategy
59
Social Media Analytics
60
Social Media Tools
61
Why Email Marketing Still Wins
62
Email Service Providers
63
Building Your Email List
64
Lead Magnets
65
Writing Subject Lines
66
Writing Email Body Copy
67
Email Automation Welcome Series
68
Email Automation Nurture Sales
69
Segmentation
70
Email Deliverability
71
Introduction to Paid Advertising
72
How Ad Auctions Work
73
Google Search Ads Setup
74
Writing Google Search Ads
75
Google Display Ads
76
YouTube Advertising
77
Meta Ads Setup
78
Meta Ads Audience Targeting
79
Meta Ads Creative
80
LinkedIn Ads
81
Retargeting
82
Ad Budgeting and Bidding
83
Ad Creative Testing
84
Campaign Optimization and Scaling
85
Why Data Matters
86
Google Analytics 4 Getting Started
87
GA4 Events and Conversions
88
UTM Parameters
89
Marketing Attribution
90
Building Marketing Dashboards
91
Customer Lifetime Value
92
Reading Data Like a Marketer
93
Marketing Automation
94
CRM
95
Influencer Marketing
96
Affiliate Marketing
97
Ecommerce Marketing
98
Growth Hacking
99
Conversion Funnels Advanced
100
Marketing Psychology
101
Online PR
102
Omnichannel Marketing
103
AI is Changing Marketing
104
AI for Content Creation
105
AI for Images and Video
106
AI for SEO and Analytics
107
AI Chatbots
108
AI Powered Advertising
109
Future of Digital Marketing
110
Building Your Marketing Career
111
Building a Complete Marketing Strategy
112
The 90 Day Marketing Launch Plan
113
Marketing Budgets
114
Measuring Success and Iterating
115
Your Digital Marketing Masterplan
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